Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business
Jean-Marc Lehu
Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to now embrace all media. Citing examples from film, music videos, and computer games, the author explains the history and development of product placement, advantages of this form of brand advertising, and methods employed by different brands. Most importantly, Branded Entertainment discusses the future possibilities for using this form of promotion to recreate an emotional connection with customers and to spread the message across multimedia channels.
سال:
2007
ناشر کتب:
Kogan Page
زبان:
english
صفحات:
276
ISBN 10:
0749449403
ISBN 13:
9780749449407
فائل:
PDF, 8.48 MB
IPFS:
,
english, 2007
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