Beyond Hofstede: Culture Frameworks for Global Marketing and Management
Cheryl Nakata
Hofstede introduced a culture paradigm that has been widely influential in international business. However, it’s relevance in light of culture’s increasing complexity due to globalization has been questioned. In this book, alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.
سب زمرہ:
سال:
2009
اشاعت:
1
ناشر کتب:
Palgrave Macmillan
زبان:
english
صفحات:
304
ISBN 10:
023020239X
فائل:
PDF, 945 KB
IPFS:
,
english, 2009
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